Possibly one of the most overused buzzwords in the last few years is “authenticity” – its used in leadership, management, marketing, communications and every second TED Talks that I’ve heard but that’s definitely not stopping my from writing about it.
I think its very important to talk about it even if its an overused buzzwords because I think we all need to be able to reach an impersonal conscience. We need to go beyond the outside factors that influence who we are, instead understanding who really are and allow ourselves




